Dupe Witherick is an Executive Transformational and Wellbeing Coach specialising in the alcohol free lifestyle.

Dupe is the Founder of Thrive Alcohol Free Ltd, Author of Amazon Best Seller 'A Cocktail Of Clarity', Thrive Alcohol Free Podcast Host and a former grey area drinker. She is on a mission to empower people to make alcohol insignificant in their lives and with their new found energy and clarity, reach their full potential and create the life they truly desire.

She spent 20+ years drinking, as that’s what society, the corporate world and mummy wine culture told her was normal. During these years, drinking helped her to fit in, made her feel confident, helped her network, was a normal part of the work hard / play hard business travel culture, allowed her to be the life and soul of the party and helped her escape feelings and situations, she didn't want to face. Or so she thought...

In November 2020, Dupe decided to take a 21 day break from alcohol after realising she was no longer enjoying drinking and becoming more aware of an internal nudge that kept saying that ditching drinking could have a significant impact in some way. She never intended to stop drinking for good but so many things happened along the way that led to life being even better without it.

She now coaches people using her THRIVE AF method to first make alcohol insignificant but this is just the start of the transformation process.

Through mindset and behaviour work and powerful questioning, you become more aware, productive and resilient. You gain strategies for managing stress and anxiety, and other emotions. Dupe helps you to live your life with more clarity, passion and purpose. She also helps you identify strengths, set goals and reach them, so you transform personally and professionally. This all leads to you gaining tools and support to help you thrive in all areas of your life.